OUR STORY
What's with the GOAT?
O.M.G
A Herd of Creators & Problem-solvers
"Oh my goodness" is exactly the surprise and impact we aim to deliver with every project. And if you're born within the TikTok era, you also know that GOAT hides more than just an animal.
At Oh My Goatness, we’re all about defying expectations and making bold moves.
Want to see how we apply these traits to our work?
What to expect from the herd, you ask?
NO BULLSHIT
Clear, honest communication - always. We tell it like it is, and we work best with people who do the same.
CHALLENGING CONSTRUCTIVELY
Great ideas come from asking tough questions and challenging assumptions - whether it’s yours or ours. We're here to ask the "what ifs" and "why nots."
ROLLING WITH THE PUNCHES
Plans change, and new needs pop up - we’re totally cool with that. We stay flexible, adapt quickly, and keep everything aligned with your goals.
OWNING IT
We take full responsibility for our work and results. Transparency is key - we’re all about looking ourselves proudly in the mirror at the end of the day.
Founded by friends.
In 2018, two creative strategists from opposite sides of the globe crossed paths in their master programme at TU Delft in The Netherlands - Jules, a Dane, and Kate, a South African. Though they often found themselves in different project teams, they quickly gained mutual respect for each other’s approach, attitude, and skills.
Fast forward to a chilly evening in an Irish pub, where hours of conversation revealed something unexpected: despite being born on opposite ends of the world, they had a surprising amount in common. That night, over pints and laughs, the idea of starting a company together was born.
Over the next six years, both Jules and Kate honed their craft in different environments - Jules diving deep into branding and design in consulting and a SAAS company, while Kate explored strategy and service design in consulting as well as a financial services and insurance corporation. Yet, no matter where life took them, they always found themselves reconnecting over their shared passion for great design and memorable experiences.
In 2024, they decided to finally take the plunge, collaborating on freelance projects. What started as a casual partnership quickly evolved into something more - something official. In 2025, Oh My Goatness was born.
Today, they’re united by a shared vision: to create bold, impactful solutions that challenge the status quo. Oh My Goatness is more than just a company; it’s the embodiment of their friendship, their diverse experiences, and their relentless pursuit of meaningful, creative work.
Fun Fact: Jules is afraid of goats after being chased down the hillside by a herd in Montenegro. If you ask really nicely, you may even get video evidence of this.
